Tools for the moment your brain stops cooperating.
Brainchild Startups is a company building low-friction tools for the moments when your brain won’t cooperate. SHIFT is our flagship product and sole active software priority.
Meet Tim Williams
Tim Williams is an AuDHD founder building tools for the moments when your brain won't cooperate.
He created SHIFT from lived experience with the gap between knowing what might help and being able to do it in a hard moment. He is also a father and the author of books about neurodivergent life.
Tim is not a clinician. His writing separates lived experience, plausible explanations, established evidence, and product philosophy—and should not be treated as diagnosis or medical advice.
Follow @AuDHD_FounderHow Brainchild builds
Meet people where they are
Low-friction tools should still work when planning, attention, and decision-making are expensive.
No guilt or shame
No punishment for absence and no moral score attached to using—or not using—a tool.
Privacy by design
No ads. No sale of personal data. No surveillance of what people enter.
Independently Built
Brainchild is currently bootstrapped, allowing us to prioritize usefulness, privacy, and user wellbeing.
Start small.
No account is needed for the web experience.
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