Brainchild Startups and SHIFT.

Company description

Brainchild Startups is a company building low-friction tools for the moments when your brain won’t cooperate. SHIFT is its flagship product and sole active software priority. Brainchild also publishes books and educational resources informed by lived experience.

Founder bio

Short

Tim Williams is an AuDHD founder building tools for the moments when your brain won't cooperate. He created SHIFT and writes books and educational resources about neurodivergent life.

Long

Tim Williams is the founder of Brainchild Startups and creator of SHIFT. Drawing on his lived experience as an AuDHD adult, Tim builds low-friction tools for moments when planning, attention, and emotional regulation are hard to access. SHIFT is the company's flagship and current software focus. Tim is also a father and author. He is not a clinician; Brainchild's educational work is intended to make evidence and lived experience easier to use, not to diagnose or provide medical treatment.

About SHIFT

SHIFT is a state-based reset app built around experiences commonly reported by ADHD, autistic, and AuDHD adults. It offers short exercises for moments such as spiraling, freezing, rage, overwhelm, and being unable to start. The exercises are designed to help someone begin a reset in about 60 seconds. SHIFT may help interrupt a difficult moment; it is not medical treatment, clinical validation, or emergency care.

SHIFT is free to start, with optional paid plans.

Verified links

Claims and assets

Do not describe SHIFT as clinically validated, guaranteed to regulate the nervous system, or unique in its category. Verified ratings, usage figures, screenshots, logos, and approved quotations are available on request; no scale or outcome metrics are published without evidence and permission.