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Tim Williams
Tim Williams is an AuDHD father of two neurodivergent kids who built SHIFT after every regulation app he tried was designed for neurotypical brains. He builds Brainchild Startups solo from his home office in Pennsylvania — no team, no investors, just better tools.
Tim Williams is the founder of Brainchild Startups, a neurodivergent-led app studio building regulation-first tools for ADHD, autistic, and AuDHD adults. Diagnosed with both ADHD and autism (AuDHD), Tim started building after years of trying mental wellness apps that assumed his brain worked like everyone else's. SHIFT, the flagship app, offers 60-second nervous system resets based on the user's current state — not generic meditation. Tim builds everything solo from a home office in Pennsylvania, with two neurodivergent kids, no team, and no venture capital. His approach is privacy-first (no tracking, no data selling), guilt-free (no streaks or shame mechanics), and grounded in lived experience rather than clinical distance. He has published four books on neurodivergent life and is building a suite of seven apps covering regulation, focus, sensory protection, sleep, identity, community, and family support.
The App
SHIFT is a nervous system regulation app for neurodivergent brains. Unlike meditation apps that assume users can sit still and breathe on command, SHIFT asks one question: what state are you in right now? Users choose from five modes — Spiraling, Frozen, Raging, Overwhelmed, or Stuck — and get a 60-second regulation technique matched to that state. No guilt mechanics. No streaks. No tracking. Free to start, with premium tiers at $9.99 and $19.99 per month. Available on iOS with Android coming soon.
In our own words.
Built by someone who lives it, not someone who studied it.
Privacy-first: no tracking, no data selling, no surveillance of vulnerable moments.
Regulation-first: meets you in the state you're in instead of telling you to calm down first.
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